Name That Name
Browsing on Craigslist late in the afternoon. Some employer or other here in San Francisco is looking
to hire a naming specialist. "Huh," says I, "How hard can it be to sit around and name
stuff?" Pretty damn difficult, it turns out—you can take a test
here: "The brand ignorant might find some of [these names] cold, obfuscating, random or even clumsy — but in truth they are carefully constructed to communicate very specific ideas." I flubbed every question. The test comes from a blog run by a real, honest-to-goodness naming specialist, who also offers up this post
, where we learn that "John Doe" is "G. Raymond" in Canada and "Seán Citizen" in Ireland, and this post
, giving us the perfect name for the perfect poultry product.